Posts Tagged 'commercials'

Check Out Our New Blacktip Reef Commercials!

Our advertising team here at the Aquarium has been hard-at-work producing all new creative pieces to represent our newest exhibit, Blacktip Reef!

The commercials for our new exhibit were shot over three days. Most of the animal footage was captured at our Animal Care Center. The actors were shot in a studio and the entire piece was edited together by our partners over at MGH.

Check out our finished products: 

“Journey” 

Fun Fact: The movement of the animals featured in this commercial matched up organically with the script (those moments are rare when working with live animals)!

“Get Lost”

Fun Fact: We actually tried to match the personality of the actor with the fish appearing in the commercial. It just so happens that this actor felt well-matched with the clown triggerfish!

“Mother and Son”

Fun Fact: This commercial was actually the son’s first shoot! Pretty great for a first try!

Behind the Scenes – Making of National Aquarium Commercials

Our team had a blast creating our new advertising campaign. We were joined by the Goetz Brothers directing duo from Los Angeles (who also directed some of our Jellies Invasion campaign pieces), and we think the final product showcases the amazing things you can experience at the National Aquarium.

Take a behind-the-scenes look and see what went into the making of our commercials below!

Now that you’ve seen and heard our vision, watch the final products and let us know if we hit the mark! (And learn some more behind-the-scenes fun facts!)

“The Blind Date”

Fun Fact: We intentionally dressed the female actress in this spot to match our fish! Can you match up the colors?

“Brother & Sister”

Fun Fact: This brother and sister actors are ACTUALLY brother and sister! And although some of the dialogue was scripted, the kids were so mesmerized by the dolphins that a lot of their lines were improvised. Clever kids!

“Father & Son”

Fun Fact: We were (and continue to be) astounded that this father and son duo are not actually related. They look so similar! Maybe we should get a blood test…

“Workaholic”

Fun Fact: The two children in this commercial were actually two random guests enjoying their first visit to the Aquarium. How’s that for a first visit?


Sign up for AquaMail

Twitter Updates


Follow

Get every new post delivered to your Inbox.

Join 236 other followers